If You Have a Way With Words, Write Your Own Future As a Copywriter

iReboot announces ‘copywriting workshop’ on 3rd & 4th October, 09

Yes. There is an acute shortage of good writers in advertising today. (well, there always has been). People who can help sell products and services with a good turn of the phrase.

Or even change the habits of an entire country, creating new markets and cutting across boundaries.

Check wikipedia if you need clarity on who a copywriter is.

iReboot brings you the unique opportunity to become a ‘copywriter’

You could be just out of graduation, or even still in college. Or maybe you are stuck in a job you don’t fancy and want to extend your faculties to something more creative and satisfying. No matter where you’re, this workshop will help you discover that copywriter in you and show you the right way forward.

From honing basic writing skills to ideation techniques to presentation methods that will get you ahead in the advertising field. It will also show you how to create your own portfolio, how to meet creative directors for a job opening and how to negotiate

Workshop Facilitator: Rajeev Nair, Group Creative Director, Tequila India

Rajeev is logging his 16th year in the big bad world of advertising. Having worked in agencies like Leo Burnett, McCann Erickson, brand-comm and Quadrant Communications, he also successfully ran his own shop for about 5 years. He now heads Tequila (a marketing communications agency) across India on the creative front, overseeing 3 branches. Rajeev is also one of the first Indians to win the prestigious Cannes Lion.

Create great captions like these and apply them as well

What happens in the worst case?

– You go back to doing what you are currently doing with renewed vigour, passion and ideas.

– You have fun and meet smart people.

– You learn a new skill which you could use during the next recession.

Learn how copywriters do more than just write ads.

Apart from just writing down those clever ‘slogans’ or very readable brochures, copywriters are the essential backbone of the ‘ideation’ behind advertising campaigns, marketing strategies and sales promotions. They have to be intelligent, have all round knowledge and capable of thinking to a deadline.

This workshop will take you behind the scenes of this exciting profession,its highs, lows, rewards and brickbats. It will show you how you can end up directing ‘screen legends’ for the next commercial, or presenting Coca-Cola’s next seasonal campaign.

Dates: Oct 3 – 4, ’09
Venue: iReboot, Indiranagar
To register, call 9663857828 or
fill this form

www.ireboot.in

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Event Management Workshop : 21-22 August ’09

Not long ago, June 13-14, we organized an Event Management Workshop which was a runaway success. Point to be noted here is that we count Success as a measure of the learnings taken by the participants. What we learnt, did we actually implement it anywhere ? Or was it like any other office or college training that eventually turns out to be a boring lecture. Well, not so in this case as our mentor Sidhanta was excellent in not only keeping the participants engrossed till the end of the workshop, he also succeeded in getting them along to actually do a live event. I won’t tell much about the previous workshop as you can read it here along with the pics here. Nor will I tell you about the event as the preparation is still underway and you will see what good the participants gained when they actually organize that event. But yes what we will tell you something which we could not tell you last time around.
There are two things which a lot of people asked prior to the previous workshop which we want to share. First is about our mentor Sidhanta. Well, to be very true I don’t want to speak much for the sole reason that whatever I speak, I will be understating his skills. Such is his stature. So what I decided instead was that why not share with you a few pics of his and very briefly tell about his work. After all

Actions Speaker Louder Than Words

So here is Mr. Sidhanta Patnaik from Wizcraft International :

Sidhanta at the IPL

• Successfully completed handling the Kings XI Punjab (Punjab IPL Team) in IPL Season 1, handled right from naming till the team played it’s last match of the IPL 1st edition ’08
• The Nike Indian Cricket Team New Jersey Launch – February ’09
• The Manchester United Jersey Launch in India (Delhi and Mumbai) August ’09
• Corporate Events for Companies like IBM Maruti Suzuki, Airtel etc.
• The Sunfeast Bangalore 10K RUN Nike Lounge
• and the list goes on ….

Sidhanta at the Nike Team India New Jersey launch (Background has ex-cricketers Robin Singh and L Sivaramakrishnan)

Phew! See I said na, if I write something about him, I would be understating. So get ready for the thrill as action begins on 21 August at the iReboot Complex.
The other thing I wanted to share with you guys was what all will we be able to learn. To put it in short : EVERYTHING
He will tell right from what the industry is like, how glamorous it is or is it really as it looks from the outside. The ups and downs, how to go about it, how to start, how to proceed, skills pre-needed and skills to be incorporated as you go along. He’ll discuss about the industry from the backstage, where does the event management industry stand now, what are the future prospects, recession and/or no recession, it’s effects. About the work Sidhanta would share each and every step involved in working out for an event, a step by step approach. The nature of the work, the effects and side effects, the industry infrastructure, the money involved, and I don’t know what because you must have understood, it’s Everything. Oh yes, he will even tell you about the leadership qualities you need to incorporate, and even marketing, advertising and promoting your events. Phew, so much in two days?? And guess what I still feel I am missing some of the things. Exhaustive but truly worth every bit of your money if you plan to attend. I guess enough knowledge about the workshop.

Sidhanta at IBM Corporate event giving away prizes

Though I guess enough gyan but still you are free to ask more, drop them into the comments section or mail@ireboot.in Or just pick up your cell and call @ 9886295353.
Oh by the way, you can participate in the iReboot Twitter Contest and win yourself a free entry to the workshop. Watch the next blog entry for details.

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What does it take to play with money !

Unpredictability attached with stock markets make it very difficult for a common man to invest his hard earned money and that should not come as surprise. A newbie, unskilled and an illiterate of stock market  can never be at par with a skilled and experienced analysts. But a bit of acquired knowledge and proper implementation can set a path from where they excel in right direction.

Investing in stock market needs more than just skills. One should have temperament and patience with an ability to play around with numbers. Investing is not a way to become an overnight millionaire but a planned strategy to get return on your analysis.

Its important for oneself to be updated about the company in which he is invested and also about economy as a whole.Investing should be seen as being a part of that company. Profit and loss of that company would effect your  profit and loss too.Investing  gives best result when seen as a business than a  part time arrangement of money.

Risk taking ability of a person is also an important factor. Risk can never be eliminated from stock market but there are ways in which we can lower our risk considerably. During time of slump there may be very less opportunity to earn but an intelligent investor uses this opportunity to make his fortune out of doom.

The worlds most successful Investor in History

Investing is not only about making money but a test of your ability to analyse a situation, find a conclusion based on analysis, setting your acts right and then having faith in yourself to stick with your decision at adverse times. Most people fail on last part. Ability to look deep into the root cause makes you stand apart from others on Dalal Street. One should do lot of analysis and stick to his results and should never get carried away with circumstances or with ideologies of other investors.

According to a survey 80% of small investors are always at loss in stock market. It is very clear that small investors are at loss because of lack to proper knowledge. For a small investor stock market is a gamble but with little knowledge this gamble can be changed into fruitful investment strategy where investor would be aware of basic tactics through which he can keep his investment in safer zone.

Nobody can ever be accurate on wall street(or Dalal street) but right approach with right knowledge can distinguish you from others. Even Benjamin Graham and Warren Buffet failed to anticipate the price to stocks many times but focused and strategic approach made them best investors in history.

—

Hitesh Anand

Author :

Hitesh Anand – An electronics engineer, worked for Infosys for some time before deciding to reboot himself and is now following his dream, pursuing a course in advanced Economics. He has calls from the likes of Oxford University and The University of Edinburgh apart from a few others. He’ll soon be finalizing and moving to UK in the next month. Occasionally Hitesh also blogs at www.wealthson.com.

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Learn the ABC’s of Stock Trading

The stock market is a great place for people to either make or lose money by buying a share, or part of a company. This of course is a risky business, but the pay offs could be huge if they choose correctly. There are different markets and different stocks to trade, that we will all get into later. This is just a basic rundown about what all of this stock stuff is about. If you’re confused, stick with me and lets go through this together.

First a few basics:

Stock – a share of stock means ownership in a company; how much ownership depends on how many our bought.

Broker – the agent who buys and sells stocks on behalf of others.

A stock trader or a stock investor – is an individual or firm who buys and sells stocks or bonds (and possibly other financial assets) in the financial markets.

How did it all start?

I’m sure one of the first questions you think about when thinking about the stock market is “how did it all begin”? Well that’s what this section is all about.
Back in the early times, when we were growing and needed more goods from little things like tools to larger things like boats. However companies needed to have money to make all these products, so they began to sell shares of their business to very rich people. Some of these rich people we call investors, gathered in streets (that is why it is called Wall street and Dalal Street) and began trading shares amongst themselves. The goal was to buy low and sell high.

Some of these men became brokers and started selling share for other investors.

What is the Sensex and Nifty?

What Does Sensex Mean? An abbreviation of the Bombay Exchange Sensitive Index (Sensex) – the benchmark index of the Bombay Stock Exchange (BSE). It is composed of 30 of the largest and most actively-traded stocks on the BSE. Initially compiled in 1986, the Sensex is the oldest stock index in India.

What Does Nifty 50 Mean? The 50 stocks that were most favored by institutional investors in the 1960s and 1970s. Companies in this group were usually characterized by consistent earnings growth and high P/E ratios. The nifty-50 stocks got their notoriety in the bull markets of the 1960s and early 1970s. They became known as \”one-decision\” stocks because investors were told they could buy and hold forever. Examples of nifty-50 stocks included General Electric, Coca-Cola, and IBM. However, part of this list included companies that have been troubled in the last decade, such as Xerox and Polaroid.

So you’ve learned about stocks, learned about the markets, gotten some good information … so now you’re ready to pick a stock eh?

But wait, what are the things to look out for before investing in stocks?

We suggest, you do a structured class room session with us – learn from some of the best people in the industry.

The course is designed such that you learn and practice hands on- in the stock market. Of course, we will hold your hand throughout, so that you can bank of the wisdom that comes through the experience of our expert mentors.

Send an email to mail@ireboot.in or call 9663857828 for details.

Also, log on to http://ireboot.in/stocktrader/ for course details.

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The Voice Industry is calling, where are YOU ?

We all listen to them, enjoy them, love them,  follow them and sometimes even go ga-ga over them., even though we might have never seen them! How many of us have done a Munnabhai and fallen for the voice of an RJ on our popular radio channels ? We love to hear those Harsha Bhogle’s,  John Dykes’ or the Shekhar Suman’s (Movers and Shakers).

From school to college to office, every time there’s a show on our campus we’ve dreamt of being right up there, hosting and managing the crowd, but however sometimes faltered or if been there, then always thought after the show, “We Could Have Done Better“.

Look how it feels to make an evening successful, make someone larger than life by just imparting your voice.

RJ Shabbeer from Bangalore introducing Steve Ballmer at Tech Ed India 2009!

YOU could be that voice!!

Well, the time has come to stop wondering how do all those people manage to do that. It’s the time to ReDiscover yourself, discover your voice and fill yourself with loads of self confidence as you nurture yourself to be a great entertainer. Right from “How’s and Why’s of the voice industry” to your “Voice Analysis” to “breathing techniques” to “getting into the depths” to “interpretation” to “phrasing words” to “presentation”to “handling the characters-animation movies-commercials-ads to selling yourself”, “making your promotions A/V’s Demo CD’s” and then finally “taking auditions” . And that’s not all, you can shoot as many questions as you want, the mentor will not let you go with any doubt.

And guess what, that’s not all there’s more in the Radio Jockey section plus the Emcee section.

Phew! You won’t get a better opportunity to learn so many things and that too at a single place. It’s really fun entertaining people. Jump in, discover yourself and who knows you might be the one next Shahrukh to hosting the Filmfare. Click here to be the one for whom people just die to listen.

iReboot presents a one of a kind workshop where you can learn how to use your voice in the booming voice industry.

So are you ready to be the voice on the next IVR you hear? the next radio jingle you hear? the next TV commentary you hear? Join the workshop by calling us on 9663857828 or send a mail to mail@ireboot.in

For more details on the workshop, log on to http://www.ireboot.in/voice/

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Learning to Mix, Scratch and Spin!

It was the weekend of May 9th and 10th…

Just another weekend for most.

But not for these 5 lads who dared to explore the unknown.

A passion that was long built up,

And long due to explore.

At a posh club in Bangalore, these 5 lads learnt all that it takes to be a DJ!

Starting from the basic of bars and phrases to actually misxing on the consoles, here is what the course covered:

 

• Brief of dance music

• Equipment Knowledge, setup & maintenance

• Counting Beats, Bars and Phrases

• Drop Mixing (Mixing without beat matching)

• Name Selection

• Review on cueing and drop mixing

• Music Selection and style

• Mixing process, matching tempos etc

• Using Faders, Cross-fader and EQ on mixer

• Mic setup & functions

• Crowd analysis

• Turntablism

• Review on beat-mixing

• Basic audio recording

• Preparation for Recording a live set

• Utilizing EQ, effects and Cross-Fader

• Basic Scratching

• Tips and tricks of mixing

• Scratching and Effects Revision

• Flow of DJ Set, Song selection

• General Rules of thumb in the DJ/Entertainment Industry

• Attitude & attributes

• Self Promotion/Marketing

Want to be a part of this Workshop?

Call our hotline: 09663857828 or send a mail to mail@ireboot.in 

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